There are good streaks and bad slumps pretty much in everything in life, and sports betting is not the exception. We all know how this works, players enjoy the rush and adrenaline of betting on their favorite teams and watching the games with their friends, have fun and make some money in the process, and we, as bookmakers, have the important job of giving them the best tools to play and the most options available for them to bet on.
There are many different systems and processes in which bookies and sportsbooks assure themselves to manage their risk, but what happens when your players get smarter and start keep beating you? Well, it’s important to know, first of all, that it happens, inevitably, it’s part of the business. However, there are things we can do, as bookmakers, to try to control that.
One of the most important things that Price per Head can offer you is actually one of the most basic for every single sportsbook operation in the world, a wide variety of reports so that you can see, in real time, what your players are betting on, what trends they are following, which amounts, at what time and much more. Sometimes we overlook all these small details, but everything is quite important so that you can learn to understand what you players like and why they are betting on it. Is it always the same teams? Do they bet on crunch time or do they do it late at night, when the lines are just coming out fresh? Do they bet on every sport, or is it specific leagues that they are following? All of this information you need to know, so that you can learn how to profile your players, limit their action at certain times, adjust your lines, or come up with different props to try to get them to spend their money on different things, in which they do not have as much information as in what they are beating you with.
It’s important that you can set limits to your different players, once you know what they play and at what times. But it’s also very important to know that it’s not all about limiting them, because, in the end, what they want is to play, and what you should want, as the house, is for them to play as well; what you want is volume. This industry, in the end, is set up for the house to win, that’s why we have “juice” and that’s why we move lines and have them go to one side or the other. You must be ready to take a hit from time to time, but in the long run, what you want is to have them playing, happy and comfortable with your service as a bookmaker. What you do not want is for them to beat you once and leave. So, instead, make sure you’re always ready to open new markets, explore new leagues, give them things to play on, live betting, exotic bets and more.
Many bookies focus on bonuses and promos, but the truth is, bettors care a lot more about feeling at home when they do their thing, being able to play what they like, getting the best tools available to play online and getting a world class customer service. All of these you can get once you join the Price per Head industry, as always, for just a small weekly fee per customer; that’s all it takes.
More pay per head tips:
1) Player Management Reports With Pay Per Head Bookie Software
2) Pay Per Head Agent Position Updates
3) Agent Page Report Features
4) Per Head Player Activity Report
5) Three Ways Pay Per Head Keeps Private Bookies Profitable